Business Plan Development

This Business Plan Development course is designed to help prepare future entrepreneurs to
formalize and communicate their business idea to a variety of audiences including potential
funders such as banks, other lending institutions, government agencies, and venture
capitalists. This course will help ensure that future entrepreneurs understand how to
conduct a competitor analysis by asking key questions about their competitors. It will also
guide them through the process of profiling customers and determining the target market
for their goods or services. With this as a background, and drawing on the other courses in
this certificate program, future entrepreneurs will be develop a complete business plan for
their business venture including all of the financial components, competitive analyses, and
customer profiles.

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